Reviewed · FOOD & DRINK
Zihuatanejo Food -Tasting and Walking Tour (Not for vegetarian)
Come hungry, leave happily stuffed. This three-hour Zihuatanejo food tour pairs market browsing with stops at family-run stalls and small restaurants, giving you a useful introduction to local dishes, ingredients, and food traditions. Guide Francisco, also called Paco, is praised for his stories about Mexican cuisine and the culture of the Zihuatanejo area.
I like the focus on ordinary local food rather than polished tourist restaurants, and I like that the tour can help you find places to return to later. The main caution is simple: this is not a vegetarian tour. Most tastings are meat-based, and the amount of food can be surprisingly large.
In This Review
- Key points to know before you book
- Why this Zihuatanejo food tour works
- Meeting at Plaza KiotoCentro
- Inside the Zihuatanejo farmers market
- From market ingredients to family-run food stalls
- What you are likely to eat
- Francisco, Paco, and the history behind the dishes
- Walking, driving, heat, and comfort
- Is the $77.67 price good value?
- Who should book this experience?
- Booking, cancellation, and timing tips
- Should you book the Zihuatanejo food tour?
- FAQ
- Where does the Zihuatanejo food tour start?
- Does the tour offer hotel pickup?
- How long does the food tour last?
- Is the tour offered in English?
- Is this tour suitable for vegetarians?
- How many people can join the tour?
- What is included in the price?
Key points to know before you book

- The central market is an important first stop: You spend about 30 minutes learning about vegetables and other products grown or sold around Zihuatanejo.
- Francisco is the tour’s strongest feature: He explains the background of each dish, connects food with Mexican history, and has friendly relationships with the vendors.
- Expect many tastings, not one meal: The route may include around five or six food stops, with small portions of tacos, quesadillas, tortas, carnitas, and other traditional dishes.
- Walking conditions are basic: Some sidewalks and roads are uneven, so comfortable shoes matter more than fashionable ones.
- You may ride between some stops: The experience combines walking with transportation in an air-conditioned vehicle.
- Bring water and a very empty stomach: Bottled water is listed as included, but one past booking did not receive it, and the food and warm weather make extra water useful.
Why this Zihuatanejo food tour works

Food tours can be hit or miss. Some simply move you from one photogenic restaurant to another. This one sounds more grounded. Its center of gravity is the Zihuatanejo market and the small food businesses around town, not formal dining rooms.
That matters because local food makes more sense when you see the ingredients first. At the market, your guide explains vegetables and other products produced in the Zihuatanejo area. You get a quick look at the raw materials before tasting the finished dishes.
I also like the cultural thread. Francisco does not just name a dish and move on. He explains how foods are prepared, where they came from, and how Mexican cooking connects with earlier Maya and Aztec traditions. That turns breakfast into a short lesson in Mexico, without making it feel like a classroom.
The tour is particularly useful near the beginning of your stay. You can learn which local places appeal to you, then return on your own later. One useful feature of a food tour is that it removes the guesswork. You do not have to choose a stall by pointing at a menu or wondering what looks safe to order.
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Meeting at Plaza KiotoCentro

The scheduled starting point is Plaza KiotoCentro in Zihuatanejo, and the tour ends back there. If you are staying in Ixtapa, pickup is offered from any hotel, which makes the outing easier than arranging your own ride into central Zihuatanejo.
The exact pickup process matters, so read your confirmation carefully. The meeting point is in Zihuatanejo, while hotel pickup applies to Ixtapa properties. The experience is offered in English, and confirmation is provided when you book.
The tour lasts about three hours. That is long enough to sample several dishes and walk through the market, but short enough to fit into a morning or part of an afternoon. Since the tastings are substantial, I would not schedule a major lunch immediately afterward.
Group size can reach 24 people. A smaller group should allow more time to speak with Francisco, but a full van or larger group may feel less personal. One past group found the vehicle warm and cramped with 13 people, so this is worth keeping in mind during hot weather.
Inside the Zihuatanejo farmers market

The market visit takes about 30 minutes and is free as part of the tour. It is not the whole experience, but it gives the day a useful starting point.
Francisco explains local vegetables and other products from the Zihuatanejo area. You might see ingredients that are familiar but used differently from the way you know them at home. You also get a better sense of how daily shopping works in town, rather than viewing Zihuatanejo only through its beaches and hotel zones.
This is a good place to ask questions. If you are curious about a particular chile, tortilla, cheese, or produce item, ask while you are standing beside it. The market is also a practical stop for anyone who wants to buy an ingredient or snack later. One person used the visit to find Oaxacan string cheese for the rest of their stay.
A market is not a staged attraction, and conditions may feel more basic than those in a supermarket. One booking described the market as less sanitary than some visitors might expect. I would not treat that as a reason to skip the tour, but you should arrive ready for a working food market, with ordinary sights, smells, and surfaces.
From market ingredients to family-run food stalls

After the market, the tour moves through several food stops. The exact lineup can vary, but the experience generally includes about five or six places, mixing small restaurants and family-run market stalls.
The food is served in tasting portions, but the total adds up quickly. You might receive a small tortilla, taco, quesadilla, or torta at one stop, then another dish at the next. Carnitas near the end have earned special praise, and the overall meal is described as plentiful enough to replace lunch.
This is traditional Mexican food rather than the familiar Americanized version found in many resort areas. That difference is part of the point. You may encounter preparations or combinations you have not tried before, and you should expect meat to play a central role.
The route also takes you into parts of Zihuatanejo you might not find by walking the waterfront alone. That gives the tour practical value beyond eating. You see how food fits into ordinary neighborhoods and local business life.
The guide’s relationships with the vendors add something important. Francisco appears to know the people serving the food, which helps the stops feel organized and personal. Dishes are prepared with the group in mind, and the pace allows him to explain what you are eating.
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What you are likely to eat

The supplied details do not provide a fixed menu, so you should not book this expecting a precise list of dishes. The food is described as traditional, plentiful, and mainly meat-based.
Tacos and quesadillas appear often, and small tortillas or tortas may be served at different stops. Carnitas are one particular highlight. A mezcal tasting has also been included on at least one version of the tour, but it should not be treated as guaranteed unless your confirmation specifically mentions it.
The focus is on savory food. One person suggested that adding fresh fruit would improve the balance, and that is fair advice. If you prefer a food tour with fruit, sweets, or seafood as a major part of the meal, this may not match your ideal menu.
Bring a strong appetite. Several tastings may sound modest on paper, but a series of tortillas, tacos, quesadillas, tortas, and meat dishes can leave you full for hours. I would make this your main morning meal rather than eating breakfast beforehand.
Francisco, Paco, and the history behind the dishes

The guide can make or break a food tour, and Francisco receives the strongest praise here. He is described as friendly, funny, passionate about Mexican culture, and able to explain food history in a clear way.
His stories cover more than the dishes in front of you. He discusses the origins of traditional foods, preparation methods, regional customs, and the history of Zihuatanejo and Mexico. That context gives each stop a reason to exist.
I especially like this format because the history stays attached to something you can taste. A dish linked to older Mexican traditions is easier to remember when you are holding it in your hand than when you hear a list of dates in a museum.
Francisco is also reported to be accommodating. One person with celiac disease said he helped make sure corn tortillas were used. That is encouraging, but it is still wise to explain dietary needs clearly when booking and again at the start of the tour.
The tour is labeled not for vegetarian diners. That warning should be taken seriously. The available food information points to meat at nearly every stop, and there is no promise of a vegetarian substitute. If you do not eat meat, choose a different experience.
Walking, driving, heat, and comfort

The tour combines walking with driving. The air-conditioned vehicle is useful for moving between stops, especially in warm weather, but you should not think of this as a ride-only outing.
Past participants describe uneven sidewalks and roadways. Wear shoes with good support and a secure sole. Sandals that are fine on the beach may be less comfortable on rough pavement.
Heat is another practical concern. Warm weather, hot food, and several stops close together can leave you thirsty. Bottled water is listed among the inclusions, but one booking reported that no bottle was provided and the guide asked the group to bring its own. I would carry water regardless.
The vehicle may feel crowded if the group is large. The maximum is 24 people, and even a mid-sized group can make a van feel warm. If you want the most personal conversation with Francisco, a smaller departure would be preferable, though the group size may not be known until booking.
Is the $77.67 price good value?

At $77.67 per person, the value depends on how you approach the outing. You are paying for roughly three hours, food at several stops, market guidance, transportation during the route, bottled water as listed, and an English-speaking guide.
If you counted only the food, the price might seem high compared with buying one local breakfast on your own. But that misses the point. You are also paying for the guide’s route, introductions, explanations, and the chance to sample several places without ordering full meals at each one.
The food portions appear generous enough that you may not need lunch afterward. That improves the value, especially if you consider the experience both a meal and a walking introduction to Zihuatanejo.
The tour is also useful for making later dining choices. If Francisco introduces you to a stall or restaurant you like, you can return independently. That practical benefit is harder to measure in pesos, but it can save you from wasting a meal at a place aimed mainly at resort tastes.
The value is weaker for vegetarians, light eaters, anyone seeking refined restaurants, or anyone uncomfortable in a traditional market. Those guests may pay for much of an experience they cannot fully enjoy.
Who should book this experience?
I would recommend it to you if you:
- Want an early introduction to Zihuatanejo food
- Prefer market stalls and small restaurants to formal dining
- Enjoy learning the story behind what you eat
- Eat meat and have a good appetite
- Are comfortable walking on uneven streets
- Want ideas for places to eat during the rest of your stay
- Like guides who explain culture as well as food
I would think twice if you:
- Are vegetarian
- Need a fixed menu
- Prefer fruit, desserts, or seafood over meat-heavy dishes
- Have difficulty with uneven sidewalks
- Dislike warm vehicles or larger groups
- Want a quiet, sit-down restaurant meal
The gluten-free experience may be workable because corn tortillas were provided for one person with celiac disease, but the tour does not advertise a formal gluten-free menu. Ask before booking if your dietary needs are strict.
Booking, cancellation, and timing tips
This experience is often booked about 25 days in advance, so it is sensible to reserve before your trip if the date matters. Free cancellation is available when you cancel at least 24 hours before the start time. Changes or cancellations made inside that window are not accepted for a refund.
I would book it near the start of your Zihuatanejo stay. You will learn where to eat, how local dishes differ from food back home, and which places you may want to revisit.
Wear comfortable footwear, bring water, and skip a large breakfast. If you are staying in Ixtapa, confirm your hotel pickup details. If you are meeting in Zihuatanejo, use Plaza KiotoCentro as the stated starting point and remember that the tour returns there.
Should you book the Zihuatanejo food tour?
Yes, if you want a hearty, local food introduction with plenty of explanation along the way. The strongest reasons to book are Francisco’s warm and informed guiding, the mix of market and family-run stops, and the chance to discover places you might not choose on your own.
The main limits are clear: meat dominates, walking surfaces can be rough, and a full group may make the van feel tight. Book this tour early in your visit, arrive hungry, wear sensible shoes, and carry water. For an authentic taste of Zihuatanejo rather than a polished resort meal, the $77.67 cost is reasonable.
FAQ
Where does the Zihuatanejo food tour start?
It starts at Plaza KiotoCentro, 40890 Zihuatanejo, Guerrero, Mexico.
Does the tour offer hotel pickup?
Yes. Pickup is offered from hotels in Ixtapa. The activity ends back at the meeting point in Zihuatanejo.
How long does the food tour last?
The tour lasts approximately three hours.
Is the tour offered in English?
Yes, the experience is offered in English.
Is this tour suitable for vegetarians?
No. The tour is specifically described as not suitable for vegetarians, and the food tastings are mainly meat-based.
How many people can join the tour?
The maximum group size is 24 people.
What is included in the price?
The listed inclusions are an air-conditioned vehicle, breakfast, snacks, and bottled water. One past booking reported that water was not provided, so bringing your own is a sensible precaution.
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